For over fifty years, rams has left an indelible mark on the field of product design with his iconic work at braun and vitsoe, and his influence on apple. It is a musthave book for anyone interested in rams work, his. The book closes with a chronological overview of design icons, categorized by function, that show the enormous breadth of rams vision. Exquisitely produced to reflect dieter rams aesthetic philosophy, this book presents highlights from a fortyyear career designing iconic consumer products that. International herald tribune while many of the books about dieter rams are predominantly dry catalogues, lovells book examines the relevance of his work from a contemporary design standpoint by featuring interviews with some of todays top industrial designers. Dieter rams is one of the worlds greatest designers of everyday objects. Dieter rams as little design as possible front cover of sophie lovells dieter rams. It is a clear, comprehensive and beautiful presentation of dieter rams life and his work. Rams s evolution as a designer with a lessismore philosophy. The disc versions of the film are available exclusively from oypt. Jun 04, 2011 most of all, good design is as little design as possible. As little design as possible by sophie lovell youtube.
The guardian to quantify his impact, you need only look at the millions of apple products in our pockets. Watch the film online now on vimeo, itunes, or amazon stock on the book disc versions is running low, and these will not be reprinted. Rams is a design documentary, but its also a rumination on consumerism, materialism, and sustainability. The new edition of the benchmark work originally published by the dieter and ingeborg rams foundation and jo klatt. Oct 19, 2016 with his less, but better design philosophy, dieter rams has touched the lives of millionsif not billionsof people since he started his career as an industrial designer at braun in 1955. Less but better does not set out to be a complete documentation of dieter rams s body of work, nor does it claim to tell the full story of the company braun. Less but better bilingual english and german edition bilingual by gestalten, dieter rams, gestalten, dieter rams, jo klatt isbn. From the iphone in your pocket to the clock on your wall, his elegant and simple voice is. The best design books i read this year that werent about web design. What weve learned from dieter rams, and what weve ignored. Rams is the new documentary film from gary hustwit helvetica about legendary designer dieter rams, with an original score by pioneering musician brian eno. This is dieter rams bilingual 808page book about his work, back in print in its original form with a pvc softcover and slipcase. Rams is a documentary portrait of dieter rams, one of the most influential designers alive, and a rumination on consumerism, sustainability, and the future of design. Everyday low prices and free delivery on eligible orders.
Less and more the design ethos of dieter rams gestalten. Discover book depositorys huge selection of dieter rams books online. The fulllength documentary features indepth conversations with rams about his design philosophy, the process behind some of his most iconic designs, his inspiration and his regrets. While many of the books about dieter rams are predominantly dry catalogues, lovells book examines the relevance of his work from a.
Nov 21, 2017 now dieter rams, the guiding force behind the braun look, breaks down his design principles and processes in this elegant book. Nov 20, 2018 jony ive writes in the introduction to as little design as possible, a book on dieter rams published by phaidon. However, it was not usual in those days when you were employed by a company to work externally for someone else as well, rams recalls in our book dieter rams. As little design as possible phaidon by the british design historian sophie lovell, traces mr. Back in the late 1970s, dieter rams was becoming increasingly concerned by the state of the world around him an impenetrable confusion of forms, colours and noises. Now dieter rams, the guiding force behind the braun look, breaks down his design principles and processes in this elegant book. Mar 11, 2014 the new edition of the benchmark work originally published by the dieter and ingeborg rams foundation and jo klatt. Rather, the book explores the ideas, criteria, and methods behind ramss creations and reveals how a shifting culture of product manufacturing gave rise to universal design benchmarks. Rather, the book explores the ideas, criteria, and methods behind rams s creations and reveals how a shifting culture of product manufacturing gave rise to universal design benchmarks. As a person who paid little attention to dieter rams before, this was an eye opening and informative book.
As little design as possible 9780714849188 by lovell, sophie and a great selection of similar new, used and collectible books available now at great prices. As little design as possible but, as the philadelphia exhibition text suggests. Few product designs have the staying power of creations by dieter rams. Some of the funds raised in the kickstarter campaign also helped to preserve rams design archive in cooperation with the dieter and ingeborg rams foundation. While many of the books about dieter rams are predominantly dry catalogues, lovells book examines the relevance of his work from a contemporary design. Brian eno is releasing his original soundtrack to rams. Despite the documentary being out since 2018, this is the very first time this score will be made available as a release.
Rams rams 2018, 74 minutes is the latest documentary by filmmaker gary hustwit helvetica about legendary designer dieter rams. Featuring sophie lovell, mark adams, naoto fukasawa, klaus klemp, mateo kries, dietrich lubs, and more. Should one want a single book about this important desingner, dieter rams. In 1957 i began to develop a storage system that formed the basis of the company vits. Dieter rams is one of the most influential product des. Today this would not be so unusual, plenty of designers do it, in fact.
Dieter rams is a german industrial designer who was responsible for the design of brauns consumer products for many years. The surfaces were without apology, bold, pure, perfectlyproportioned, coherent. Dieter rams, legendary industrial designer, whos less but better approach inspired a generation of products, is famed for writing the ten principles of good design. Enumerating each of his ten principles such as good design is innovative. Jun 22, 2011 dieter rams is one of the most influential product designers of the twentieth century. Although formally trained as an architect at the wiesbaden school of art during the 1940s, rams ended up at the german electronics company by chance. Most of all, good design is as little design as possible. From book to bid dieter ramss rz 57 cabinet design. He still improves his designs to this day and is often cited by a new generation as a key influence on their work that is shaping the 21st century. The brains and braun of dieter rams the new york times.
As little design as possible book not many if any designers can lay claim to a body of work so far reaching that it has touched the lives of even those who have absolutely no idea who they are, let alone influenced virtually every contemporary. Phaidons new monograph on dieter rams, as little design as possible follows on the heels of 2009s less and more and the observations we made there on the mans life remain true. Aware that he was a significant contributor to that world, he asked himself an important question. Dieter rams 10 principles for good design dieter rams, one of the most influential industrial designers of the last 50 years, has had a truly remarkable impact on the design industry and the overall concept of product design as we know it today. Since 1959 we have made and evolved furniture that allows you to live better, with less, that lasts longer. The book looks remarkable and i know i will be getting a copy for my library. Dieter rams as little design as possible by sophie. As little design as possible and the foreword to this book is writen by jonathan ive. Dieter rams 10 principles for good design 3pillar global. Even if you dont immediately recognize his name, you have almost certainly used one of the radios, clocks, lighters, juicers, shelves or hundreds of other products he designed. Victoria and albert museum magazine about the author dieter rams was born in wiesbaden, germany in 1932. I stumbled on a new methodology and consulted this formative book in my library about the life and work of dieter rams for guidance. As little design as possible book online at best prices in india on. Dieter rams as little design as possible by sophie lovell.
What does good design look like and are there any instructions on how to create it. The cover is cleverly embossed with a texture reminiscent of a braun razor. Nov 28, 2018 ive has always acknowledged his debt to rams he contributed a foreword to sophie lovells book dieter rams. The definitive monograph on dieter rams life, work and ideas. About 50 years ago, in his quest to answer the question is my design a good design. Archival materials include photos of rams design team and excerpts from his publications and speeches. Nov 15, 2017 now dieter rams, the guiding force behind the braun look, breaks down his design principles and processes in this elegant book. Ive has always acknowledged his debt to rams he contributed a foreword to sophie lovells book dieter rams. The design of apples products which are almost popular enough to be. Almost everything produced by one of the most influential designers of the twentieth century is today considered a classic.
The books i have purchased in the past were mostly comprised of black and white photographs accompanied by texts in german and english. Indeed, just as both titles try to translate his design ethos weniger, aber besser, into english less, but. For decades, anyone who cared about product design looked to the braun label when choosing their appliances, radios, and other consumer items. Dieters philosophy is about more than just design, its about a way to live. Dieter rams ten principles for good design a thoughtfully designed exploration of rams work, crucially presented in an easilytounderstand, comprehensively illustrated way that showcases the many highlights of the designers vast fourdecade career. On 400 pages, the book is a precise and comprehensive presentation of. A fascinating essay places dieter rams in the context of modern design, from bauhaus to philip johnson. Less but better by jo klatt 2014, paperback for sale online.
Dieter rams as little design as possible book cover design book design dieter rams design creativity quotes wallpaper magazine little designs print layout ramses design thinking more information. Jony ive writes in the introduction to as little design as possible, a book on dieter rams published by phaidon. It incorporates a brief background on dieter rams, the formation of braun, and details on a number of the products dieter was a part of. To my knowledge, this phaidon volume is the most comprehensive and detailed. This new and revised edition of less but better shows once again why dieter rams s.
As little design as possible by sophie lovell goodreads. Apr 15, 2014 less but better does not set out to be a complete documentation of dieter ramss body of work, nor does it claim to tell the full story of the company braun. Several books about braun design and dieter rams have appeared in recent years. Dieter rams as little design as possible wallpaper. His mind, which might in other eras have been employed making sculptures for. As little design as possible, ive writes, it could not be better, simpler, clearer or.
Eleven songs from the film on white vinyl includes a download code too, available exclusively in shops worldwide for record store day, which has been rescheduled to june 20. Record store day on 18th april 2020 will see the release of brian enos original soundtrack to rams an intimate documentary about dieter rams, one of the mo. In that spirit, this monograph is as little book as possible. Exquisitely produced to reflect dieter rams aesthetic philosophy, this book presents highlights from a fortyyear career designing iconic consumer products that enhance our daily lives. His mind, which might in other eras have been employed making sculptures for altarpieces or precision scales for diamond traders, is devoted to producing carefullymade calculators, shelving, office chairs, tvs, radios, watches, record players, eggbeaters, fruit juicers, video cameras, and electric shavers.
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